In Sports, a jersey can make or break a team’s identity. An ugly jersey can make a sporting club look silly, unintimidating and unprofessional. But a genuinely good-looking jersey can both capture the attention of fans everywhere and bring in plenty of money from merchandise sales. After all, in most sports, clubs are all run like a business and their uniform is a key part of their branding and the AFL is no different.
The last AFL season was filled with iconic jerseys such as the GWS ‘Never Surrender’ jersey that the entire competition went crazy over, as well as plenty of retro jerseys featuring. So it got me thinking, what would be the best jersey each team has ever worn in the history of the AFL? There have been some stinkers, but I believe I have managed to find some gems.
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